Portfolio

Enjoy a curated sample of some of my favorite work from the past several years.

Looking for something specific? Just drop me a line! Most likely it's around here somewhere...

01

Waterfront Botanical Gardens

Partnered with Caviar Creative to create a brand voice and tone guide for the next phase of this regional destination and community resource.

02

GE Appliances

Served as the Associate Creative Director and brand voice steward for GE Appliances, a household name since 1907.

03

PRIME

Served as the Copy Manager for Congo Brands, overseeing and contributing to copywriting needs for global hydration juggernaut, PRIME.

04

Café Appliances

Served as the Associate Creative Director and brand voice steward for GE Appliances' haute imprint, Café, managing all copywriting needs for integrated marketing.

05

Humana

Served on Humana's in-house agency, The Hive, helping craft experential activations, B2C marketing colalteral, and social media content.

06

Alani Nu

Served as the Copy Manager for Congo Brands, overseeing and contributing to copywriting needs for the iconic Alani Nu line of beverages, snacks, and supplements.

01 / 06

Waterfront Botanical Gardens

Partnered with Caviar Creative to create a brand voice and tone guide for the next phase of this regional destination and community resource.

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What Else I Do

More Than Words on The Page

Campaign Concepting

Developing big ideas that win hearts and convert customers is one of my favorite things to do, and I use a time-tested format to help ideas coalesce, concepts take shape, and conversations evolve.

Messaging Strategy

Before the 'what' of copywriting can begin, the 'why' of strategy must be solidified. This includes audience persona development, demographic behavior research, tone shift guidelines, style guidance, and more.

Brand Voice Stewardship

Whether a brand identity is 100 years old or just coming to life, I am an expert in crafting brand voice systems, developing brand personas, and stewarding brands through full-funnel marketing campaigns, ensuring consistency across assets.