About
Keeping Healthcare Human
As the copywriter for the Brand Activations team within Humana's internal agency, The Hive, I supported special events, interactive activations, social media, and other consumer-facing campaigns with copywriting that was on brand and always deeply human.
Humana
The Deliverables
Deliverables ranged from organic and paid social media, consumer-facing brochures, landing pages, event collateral, and more.
The Thinking
For Humana, being human is everything. We focused on crafting campaigns and activations that cenetered the people, rather than the product.
The Audience
The Humana audience is primarily older adults receiving Medicare and Medicaid. They value their wellness, healthcare information, and community opportunities.
My Role
Provide consistent, on-brand copywriting, messaging strategy, and campaign concepting services in support of the larger Brand Activation team.
The Situation
Humana is a regional leader in health insurance. To help support their mission and message, they needed a brand voice expert to help create consistency across activations and platforms.
Client Snapshot
Key elements
A Closer Look
Client gallery
