About
A Household Name in Energy
As the Copy Manager for Congo Brands, I oversaw and contributed to the brand voice management and copywriting needs of Alani Nu, Instagram's favorite brand of energy drinks, snacks, and supplements.
Alani Nu
The Deliverables
Deliverables ranged from full-funnel launch campaigns to seasonal promotions, e-comm updates, influencer partnerships, and more.
The Thinking
When it comes to a brand that does it all for the 'Gram, breaking the internet is always the goal. We worked overtime to protect Alani's position at the It Girl of energy.
The Audience
The Alani Nu audience is overwhelmingly feminine, with top fans focusing on health, wellness, and lifestyle goals.
My Role
Manage and support the Congo Brands copy team, working closely with art directors, 3D artists, animators, and more to create outstanding marketing assets that adhered to the brand.
The Situation
Alani Nu is famous for iconic flavors and even more iconic partnerships, and they needed a brand voice steward to ensure that their collateral always sounded pitch-perfect.
Project Snapshot
Key elements
A Closer Look
Client gallery
